Y O U N G E R S

Hey,

In this post i want to address the fashion industries obsession with youth. Obsession is a very strong word, however i can definitely see that youth is a factor that is very important for both marketing and online presence. Take the beautiful Lily rose Depp – she makes me look like a grandma as she is 16 but even at such a young age, physically and in reality the girl has managed to win the hearts of millions, including Karl Lagerfeld who said, “Lily-Rose is stunning, she’s a young girl from a new generation with all the qualities of a star” in a recent press release. Even becoming the face of Chanel’s new fragrance  N°5 L’EAU just shows that youth is the thing that sells, even to younger girls and modern women alike.

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